Selection of the Best E-Commerce Platform Based on User Ratings using a Combination Entropy and SAW Methods
(1) Universitas Teknokrat Indonesia, Lampung
(2) Zhejiang Technical Institute of Economics
(3) Universitas Teknokrat Indonesia, Lampung
(4) Universitas Bina Sarana Informatika, Jakarta
(*) Corresponding Author
Abstract
Choosing the right e-commerce platform has a crucial role for consumers and business actors. For consumers, a reliable and user-friendly platform provides a safe, convenient, and efficient shopping experience. Considering various aspects of choosing the right e-commerce platform is a strategic investment that can provide long-term added value for all parties involved in the digital ecosystem. The purpose of this study is to identify and determine the best e-commerce platforms based on user experience and assessment with an objective and structured decision-making approach using a combination of Entropy and SAW methods. The results of the ranking of the best e-commerce platform selection determined through the combination of the Entropy and SAW methods, obtained that Shopee ranked first with the highest preference value of 0.9819, followed by Tokopedia in second place with a value of 0.973. Furthermore, Blibli is in third place with a score of 0.9401, followed by Lazada with a score of 0.9305, and the last is Bukalapak with a score of 0.9021. This research makes a significant contribution to multi-criteria decision-making by applying a combination of Entropy and SAW methods to evaluate and determine the best e-commerce platform based on user assessments. The results of this research can be used as a practical reference as a basis for strategic decision-making in choosing the e-commerce platform that best suits market needs
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DOI: http://dx.doi.org/10.61944/bids.v3i2.92
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